This client wanted to build stronger connections with their current audience and growth their online presence through authentic, engaging content.

As a small business owner serving small business owners, this client really cared about time efficiency and the lifespan of various content pieces.

To ensure both of these needs were met, I established a content creation cadence in which I would storyboard 10-20 new content pieces for the client to batch create. I also created a complex content strategy that focused on repurposing high performing content optimized for conversions.