Client Case 1
INDUSTRY:
E-commerce, Retail, Fashion: Accessories
SERVICES PROVIDED:
Social Media Strategy & Management, Creative Direction, Content Creation, Influencer Marketing, Cause Marketing
Content Creation
UGC Content
This client wanted to increase the engagement and conversion rates generated from their social media content. So, I began integrating User Generated Content (UGC) into their content strategy.
I sourced & vetted each creator, crafted the hook, and drafted a loose script & talking points. These videos quickly became top performers in the client’s organic and paid social media campaigns.
Videos
Photos
Creative Direction & In-house Content Creation:
This client wanted to revamp all content on social media, and ultimately across all marketing channels.
The client felt its current content was stagnant and uninspiring. My goal was to show the product from the customer’s point of view and create visuals with a flare of adventure, style, and elegance—all while capturing the feeling of life’s MOMENTS.
BEFORE
AFTER
Influencer Marketing
For this client, I built an influencer marketing strategy and fully functioning influencer management dashboard from scratch.
In just 3 months, the program generated $22,000 in revenue, with over $50,000 in influencer media value (IMV), 50 high quality content pieces with brand usage rights (an additional $50,000+ in value), and 100 influencer applicants expressing interested in joining future brand campaigns.
INFLUENCER CONTENT